Identity & Culture Centers
Video Production | Higher Education
Project Overview:
This project focused on capturing a series of milestone events through cinematic, story-driven video production. Centered around a unifying theme, the goal was to strategically shape moments of identity, celebration, and community into a cohesive visual narrative, while remaining deeply aligned with the organization’s values.
Content Marketing
Visual Production (Add-On)
Services:
End-to-End, On-Location Content Production
Production was executed on-site across multiple days as part of the project scope, allowing for accurate, respectful documentation of each event. We led creative direction from planning through final delivery, ensuring visual consistency, narrative cohesion, and alignment with the organization’s values across all shoots.
Scope included:
Multi-day, on-site video production and photography
Creative direction across all events and production days
Cinematic capture of original, brand-aligned visuals
Full post-production, including editing, sequencing, and final asset delivery
Theme-driven content designed intentionally for use across:
Website storytelling
Social platforms
Digital marketing and communications
What We Did:
1 cinematic, full-length feature video
6 short-form, social-ready video assets
Curated photography assets for ongoing digital use
Deliverables:
The final content delivered a cohesive, emotionally resonant body of work that elevated multiple events into a unified visual experience. Through a multi-day, theme-based production strategy, the assets were designed for flexibility, supporting storytelling across platforms while preserving a consistent, values-driven narrative.
This project reflects how intentional strategy and cinematic execution work together, transforming meaningful moments into enduring brand stories.