Skin That Glows
Brand Refresh & Content Marketing | Beauty Brand
Project Overview:
Skin That Glows is a beauty brand with a strong client base and proven results, but its visual identity and content no longer reflected the quality and care behind the work. The objective was to elevate the brand’s presence, ensuring that what clients saw online matched the level of service experienced in real life.
This project focused on refining the brand foundation and developing a clear content strategy, followed by intentional asset creation designed to support a more cohesive digital presence.
Brand Refresh
Content Marketing
Services:
Brand Refresh & Strategic Content Execution
We led a focused brand refresh to clarify the visual direction, then executed a content marketing strategy to guide how the brand showed up online. Production was supported through guided remote direction, allowing for high-quality, on-brand assets without in-person shooting.
Scope included:
Brand refresh, including:
Logo refinement
Brand kit and visual guidelines
Tagline development
Mood board and creative direction
Content marketing strategy to define how the brand appears across social platforms
Guided remote photography and videography direction to capture brand-aligned visuals
Short-form video production, including full editing of the featured social media reel
What We Did:
Updated logo and brand kit
Tagline and mood board
1 edited short-form social media reel
Static social media assets for feed and stories
Deliverables:
The refreshed brand and content assets provided Skin That Glows with a clearer, more elevated digital presence that aligned with the quality of its services. Through strategic brand refinement and guided content execution, the brand gained a cohesive visual system and ready-to-use assets designed to support growth, consistency, and confidence across social platforms.
This project demonstrates how brand clarity and strategic content work together to elevate perception and strengthen digital presence.
