Your brand should feel as elevated as the business you are building.
Do your visuals, messaging, or website feel misaligned? Have you outgrown what you currently have? You are in the right place.
Thoughtfully crafted brand, website, and content experiences for businesses ready to elevate with clarity, intention, and style.
Our Core Services:
Each service is designed to meet you where you are and support where you are going next.
Brand & Website
Strategic foundations and intentional design for brands ready to refine or rebuild their online presence.
Website Refresh
A focused refresh for businesses with an established brand that need visual clarity and structure, without starting from scratch.
Content Marketing
Visual content support for brands that understand consistency builds trust and momentum.
Brand & Website
A strategy-led brand and website experience designed to clarify your message, strengthen your presence, and bring cohesion to how your business shows up online.
This service is for you if you are preparing to launch, reintroduce, or elevate your brand and know your work is impactful, but your digital presence has not yet fully caught up.
You are ready for:
Clear brand positioning and messaging
A website that reflects your value and professionalism
Who This Is For:
Timeline:
Brand & Website projects are completed within 3–4 weeks, depending on scope and client responsiveness.
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Brand & Website is available in three tiers. Each tier includes: brand strategy & positioning, a brand kit, and website design & development.
Tier 1: Foundation
Best for: New businesses or early-stage brands needing a clean, confident online home with clear messaging and visual direction.
Brand Strategy & Positioning
Includes:
Identifying what sets your brand apart through targeted market research and a SWOT analysis
Development of a personalized customer profile to identify target audience
Brand voice and tone guidance
Brand messaging direction designed for website use (headlines & section flow)
Brand Kit (Visual Foundation)
Includes:
Primary color palette
Typography selection
Visual style and aesthetic direction
Website Design & Development
Includes:
Custom website design and development (Up to 4 core pages: Home, About, Services, Contact)
Strategic page layout and content structure
Fully responsive, mobile-optimized website (designed to function seamlessly across desktop, tablet, and mobile devices)
Basic on-page SEO setup (page titles, meta descriptions, and clean site structure to support visibility in search results)
Up to 2 third-party integrations (such as contact form, email signup)
Website walkthrough and launch support
Tier 2: Signature
Best for: Established brands reintroducing themselves or growing businesses needing stronger positioning and a more strategic site experience.
Brand Strategy & Positioning
Includes everything from Tier 1
Brand Kit (Visual Foundation)
Includes everything from Tier 1, plus:
Primary logo design
3–5 branded social media graphic templates
Email or newsletter header design
Website Design & Development
Includes everything from Tier 1, plus:
Custom website design and development (5–7 pages, such as:
(FAQ, Portfolio/Gallery, Testimonials, Blog landing, etc.)Up to 4 third-party integrations (such as booking platforms, email marketing tools, lead magnet delivery, etc.)
Tier 3: Premium
Best for: Brands with multiple offers, advanced functionality, or complex user journeys who need deep strategic alignment and conversion-focused design.
Brand Strategy & Positioning
Includes everything from Tier 2, plus:
Full website copywriting (headlines, page content, CTAs)
Brand Kit (Visual Foundation)
Includes everything from Tier 2, plus:
Full logo design (logo, logotype, logomark)
6-10 branded social media graphic templates
Email & marketing asset suite
Newsletter: header, footer, and section design
Email: Launch or campaign email layout
Campaign-ready design assets
Reusable landing page layouts, branded lead magnet styling, CTA variations, and visual guidance for funnels
Website Design & Development
Includes everything from Tier 2, plus:
Custom website design and development (8–12+ pages)
Unlimited integrations and automations
Blog setup, digital product flows, or membership structures
Conversion strategy (offer hierarchy, funnels, page flow, CTAs)
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Brand & Website projects start at $1,500.
This investment reflects:
Strategic brand positioning and messaging development
Custom visual direction tailored to your brand
Intentional website design and build
A guided, end-to-end process from strategy through launch
Final pricing is determined by the selected tier, project scope, and functional requirements. A detailed proposal is provided following the discovery call.
Details:
Website Refresh
This phase focuses on refining how your website flows and functions, without redefining your brand.
This service is for you if you have an established business with a clear brand identity, but your website feels outdated, misaligned, or no longer represents your growth.
This experience is ideal if you:
Already have defined brand colors, fonts, and visual direction
Love your brand, but want a modern and strategic website that reflects your quality of work
Who This Is For:
Timeline:
Website Refresh projects are completed within 2–3 weeks, depending on scope and client responsiveness.
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Website Refresh is available in three tiers. Each tier includes: website strategy & structure, and website redesign & development.
Tier 1: Foundation Refresh
Best for: Established brands with a solid website that needs polish, modernization, and improved clarity, not a rebuild.
Website Strategy & Structure
This phase focuses on refining how your website flows and functions, without redefining your brand.
Your existing content and structure are refined to improve clarity, navigation, and usability, ensuring visitors can easily understand your offerings and take action.
Includes:
Strategic page layout and content structure to improve flow, clarity, and user experience.
Refinement of existing messaging to support more precise navigation and calls to action.
Website Design & Development
Includes:
Refresh of existing website design using current brand kit (Up to 4 core pages: Home, About, Services, Contact)
Layout clean-up and light content restructuring (using existing copy)
Fully responsive, mobile-optimized website (designed to function seamlessly across desktop, tablet, and mobile devices)
Basic on-page SEO setup (page titles, meta descriptions, and clean site structure to support visibility in search results)
Up to 2 third-party integrations (such as contact form, email signup)
Website walkthrough and launch support
Tier 2: Signature Refresh
Best for: Brands with an outdated or underperforming website that need a stronger structure, clearer navigation, and a more elevated design.
Website Strategy & Structure
Includes everything in Tier 1.
Website Design & Development
Includes everything from Tier 1, plus:
More customized redesign with new layouts and sections (Up to 5–7 pages, such as:
(FAQ, Portfolio/Gallery, Testimonials, Blog landing, etc.)Clear CTA strategy (book, inquire, opt-in)
Up to 4 third-party integrations (such as booking platforms, email marketing tools, lead magnet delivery, etc.)
Tier 3: Premium Refresh
Best for: Brands with higher complexity who don’t need rebranding, but do need a stronger, more scalable digital system.
Website Strategy & Structure
Includes everything in Tier 2
Website Design & Development
Includes everything from Tier 2,plus:
Full website re-architecture (navigation, hierarchy, conversion flow; 8–12+ pages)
Unlimited integrations and automations
Blog setup, digital product flows, or membership structures
Conversion strategy (offer hierarchy, funnels, page flow, CTAs)
Brand strategy, logo design, and visual identity development are not included in the Website Refresh service.
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Website Refresh projects start at $1,000.
This investment reflects:
Strategic refinement of your existing website structure and content flow
Custom redesign using your established brand identity
Mobile optimization and foundational SEO support
A guided redesign process from planning through launch
Final pricing is determined by the selected tier, project scope, and functional requirements. A detailed proposal is provided following the discovery call.
Details:
Content Marketing
Intentional visual content designed to help you maintain visibility, alignment, and consistency as your brand grows.
This service is for you if you want to maintain a strong, consistent presence through intentional visual content.
This is great for you if you:
Need consistent, professional content to support your website and digital platforms
Want content that aligns with your brand direction and long-term growth
Who This Is For:
Content Marketing support is available in two formats:
One-Time Content Projects
Typically completed within 2–3 weeks, depending on scope and production needs.Ongoing Content Support (Monthly)
Structured on a monthly basis to support consistency, continuity, and long-term brand alignment.
Timeline:
Details:
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Visual Content Strategy & Creative Direction
Includes:
Creative direction informed by your brand positioning and visual identity
Planning for how content will be used across your website, social, and digital platforms
Alignment on content goals, formats, and deliverables
Visual Content Production
Content is produced using the approach that best fits your location and project needs.
On-Location Content Production
If you are located in the Raleigh/Durham/Chapel Hill area or need in-person production.Includes:
On-site photography and/or video production
Direction during production to ensure brand alignment
Capture of original visual content designed for website, social, and digital use
Remote Content Creation (Asset-Based Production)
If you are outside the local area or do not require live production.Includes:
Creative direction and visual guidance for asset creation
Use of client-provided photography and/or video assets
Optional guidance on capturing brand-aligned visuals remotely
Design and editing of social-ready visual assets using existing imagery
Client-provided assets are required for remote content creation. Asset requirements and recommendations are defined during discovery to ensure quality and consistency.
Editing & Final Deliverables
Regardless of production approach, all content is professionally edited and delivered in a ready-to-use format.
Includes:
Professional photo and/or video editing optimized for digital platforms
Delivery of 8–20 edited, launch-ready assets, customized to your brand goals
Assets formatted for ease of use across website, social media, and digital platforms
Final deliverables are defined based on project scope and may include a mix of photography, video, and designed visual assets.
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Content Marketing projects start at $1,200.
This investment reflects:
Strategic creative direction and content planning
Professional photography and/or short-form video production
Editing and delivery of a curated set of high-quality visual assets
Content designed for versatility, longevity, and consistent brand presentation
Final pricing is determined by production approach (on-location or remote), asset quantity, production depth, and whether support is structured as a one-time project or an ongoing monthly partnership.
A detailed proposal outlining scope, deliverables, timeline, and investment is provided following the inquiry process.
Signature Brand & Website Experience
Limited availability*
A high-touch brand and website refresh created for the launch of The Style Agency. This experience delivers Tier 2 of the Brand & Website service, designed for established brands reintroducing themselves or growing businesses that need stronger positioning and a more strategic site experience.
You will receive a customized website aligned with your brand direction, messaging, and business goals. Every decision is intentional, from structure to visuals, and executed through priority access and a streamlined timeline.
This experience is available to four clients* at a launch investment of $1,800 (full service value: $2,800).
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Signature Brand & Website Experience includes brand strategy & positioning, brand kit, and website design & development.
Brand Strategy & Positioning
Includes:
Identifying what sets your brand apart through targeted market research and a SWOT analysis
Development of a personalized customer profile to identify target audience
Brand voice and tone guidance
Brand messaging direction designed for website use (headlines & section flow)
Brand Kit (Visual Foundation)
Includes:
Primary color palette
Typography selection
Visual style and aesthetic direction
Primary logo design
3–5 branded social media graphic templates
Email or newsletter header design
Website Design & Development
Custom website design and development (5 pages: Home, About, Services, Contact, and another one of choice)
Strategic page layout and content structure
Fully responsive, mobile-optimized website (designed to function seamlessly across desktop, tablet, and mobile devices)
Basic on-page SEO setup (page titles, meta descriptions, and clean site structure to support visibility in search results)
Up to 4 third-party integrations (such as booking platforms, email marketing tools, lead magnet delivery, etc.)
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Signature Brand & Website Experience projects are completed within 2-3 weeks.
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The Signature Brand & Website Experience is offered at a flat investment of $1,800.
(The full scope of this service is valued at $2,800.)This experience investment reflects exclusive access to the Tier 2 Brand & Website service.
This investment includes:
Strategic brand and website guidance tailored to your business goals
A fully customized website refresh aligned with your positioning and messaging
Priority execution through a focused, streamlined timeline
High-touch support and intentional decision-making throughout the process
Payment plan options are discussed during the discovery call and clearly outlined in your proposal.
(Visit the FAQs for additional details on payment options.)A detailed proposal outlining scope, deliverables, timeline, and next steps is provided following the inquiry and discovery process.
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This experience is limited to four clients to ensure focused execution and quality outcomes.
Who This Is For:
You have an established brand that needs a strategic reintroduction
Your business is growing, and your current site no longer reflects your level
You want clarity in positioning, messaging, and structure
You are ready for focused execution with expert guidance
Add-On Services
Enhancements designed to support specific initiatives, launches, or moments that require focused strategy and execution.
Social Media Brand Refresh
Social Media Brand Refresh is a focused update to your existing brand.
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This add-on is a great fit if you:
Have an established brand foundation but feel it needs refinement
Are evolving your business and want your brand to reflect that growth
Feel visually or messaging-wise “out of alignment,” but don’t need a full rebuild
Are pairing this with Content Marketing and need brand updates to support the work
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Social Media Brand Refresh is available in three tiers.
Tier 1: Brand Visual Polish
Designed for brands with a solid foundation that need visual cohesion and refinement, not a full rebrand.
Includes:
Brand intake & alignment review
Audit of existing visual identity
Mini Brand Kit:
Color palette (adjustments, not expansion)
Typography (refinement or hierarchy guidance)
Visual cohesion guidance for digital use
Tier 2: Brand Alignment & Refinement
Designed for growing brands that need deeper visual alignment and guidance before their next launch or refresh.
Includes: (Everything in Tier 1, plus):
Expanded Brand Kit:
Color palette refinement or expansion
Typography system refinement
Visual hierarchy & application guidance
Light brand messaging alignment (supporting visuals only)
Digital-first usage recommendations
Tier 3: Brand Refresh & Integration Support
Designed for brands that want a seamless transition from brand refinement to real-world execution.
Includes (Everything in Tier 2, plus):
Expanded refinement scope (as needed for integration)
Brand application guidance for:
Website
Content
Campaign visuals
Integration recommendations for next steps
Priority alignment with upcoming services
Final Brand Refresh & Integration Summary
Brand alignment review and refinement
Visual updates to existing brand elements (colors, typography, aesthetic direction)
Messaging and tone refinement to support clarity and consistency
Updated brand guidance to ensure cohesive use across digital platforms
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Social Media Brand Refresh is offered as an add-on starting at $600.
Final investment varies based on the selected tier.A detailed proposal outlining the recommended tier, scope, timeline, and investment is provided following discovery.
Campaign Strategy & Execution
Campaign Strategy & Execution is a time-bound engagement focused on one specific initiative, such as a launch or announcement.
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This add-on is a great fit if you:
Are launching a product, service, program, or event
Need momentum around a specific timeframe or key moment
Want content and messaging organized around one clear goal
Need more coordination and direction than general content provides
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Campaign Strategy & Execution is available in two tiers and based on length, complexity, and level of execution support required.
Tier 1: Strategy & Planning Only
Designed for brands seeking strategic campaign clarity and a defined roadmap to guide internal execution.
Includes:
Campaign Strategy Development
Campaign goal definition
Target audience alignment
Key messaging and narrative
Campaign positioning and angle
Campaign Planning
Campaign timeline (start to launch)
Content themes tied to campaign
Platform recommendations
Asset recommendations (what’s needed, not created)
Creative Direction (Guidance Only)
Visual direction notes
Tone and messaging guardrail
Deliverables:
Campaign Strategy Brief
Campaign Content & Planning Document
Tier 2: Strategy & Execution Support
Designed for brands that want a cohesive, well-timed campaign without managing execution on their own.
Includes (Everything in Tier 1, plus):
Execution Oversight
Asset-by-asset guidance
Messaging and caption refinement
Visual feedback and alignment
Rollout sequencing support
Campaign Coordination
Execution timeline management
Review and approval checkpoints
Scope protection throughout campaign
Deliverables:
Campaign Strategy Brief
Campaign Content & Creative Plan
Execution Support & Feedback
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Campaign Strategy & Execution is offered as an add-on starting at $800.
Final investment varies based on the selected tier.A detailed proposal outlining the recommended tier, scope, timeline, and investment is provided following discovery.
Visual Content Production
Visual Content Production covers the creation of professional photo and video assets for your brand, website, or campaign.
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This add-on is a great fit if you:
Need custom visuals for a new or refreshed website
Are running a campaign that requires specific, on-brand assets
Already have a strategy in place, but lack professional visuals
Need content created without committing to ongoing support
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Visual Content Production is available in two tiers and is based on the number of assets, production approach, and level of editing required.
Tier 1: Light Production
Best for:
Website refresh visuals
Simple brand updates
Brands that need a small, polished asset set
Clients with clear direction and minimal production needs
Included:
Photo or light video (not both, unless scoped)
Remote-based or minimal setup
Defined, limited asset list
Asset Creation
Professional photography or
Short-form video clips (simple edits)
Editing & Delivery
Standard photo editing
Basic video trims (if applicable)
Delivery of launch-ready files
Deliverables:
5–10 edited assets
Web- and social-ready formats
Tier 2: Full Production
Best for:
Campaign launches
Video-heavy needs
Brand storytelling assets
Clients who need high-impact visuals
Included:
Photography and/or video
On-location or multi-setup production
Defined shoot time and asset list
Asset Creation
Brand-aligned photography
Short-form video (Reels, website clips, promos)
Editing & Delivery
Advanced photo editing
Video editing with pacing, music, and polish
Delivery optimized for intended use
Deliverables:
10–25+ edited assets (scoped per project)
Multiple aspect ratios if required
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Visual Content Production is offered as an add-on starting at $600.
Final investment varies based on the selected tier.A detailed proposal outlining the recommended tier, scope, timeline, and investment is provided following discovery.
Not sure which add-on is right for you?
Not sure which service is right for you?
The inquiry process is designed to bring clarity. We will review your needs, identify the right service, and outline next steps together.